Kay Douglas, President – Douglas Marketing Group

Kay offers the following tips for success in marketing:

Determine what your desired outcomes are, what does success mean to you.
Know your audience, do all necessary research to identify demographics and psychographics to determine what motivates your target.
Define your key messages and core values, what sets you apart from the rest.
Position for the future – always look at the big picture.
Stay committed to your vision, live your brand culture every day.
Tap into your network, stay connected and build lasting relationships.
Encourage like minded strategic alliances where goals align.