Kay Douglas, President – Douglas Marketing Group
Kay offers the following tips for success in marketing:
- Determine what your desired outcomes are, what does success mean to you.
- Know your audience, do all necessary research to identify demographics and psychographics to determine what motivates your target.
- Define your key messages and core values, what sets you apart from the rest.
- Position for the future – always look at the big picture.
- Stay committed to your vision, live your brand culture every day.
- Tap into your network, stay connected and build lasting relationships.
- Encourage like minded strategic alliances where goals align.