Kay Douglas, President – Douglas Marketing Group


Kay offers the following tips for success in marketing:

  • Determine what your desired outcomes are, what does success mean to you.
  • Know your audience, do all necessary research to identify demographics and psychographics to determine what motivates your target.
  • Define your key messages and core values, what sets you apart from the rest.
  • Position for the future – always look at the big picture.
  • Stay committed to your vision, live your brand culture every day.
  • Tap into your network, stay connected and build lasting relationships.
  • Encourage like minded strategic alliances where goals align.