Business Launch Stage

Now that you’ve got your business up and running, it’s time to make sure people know you’re out there! This is where Marketing, sales and networking come in to play. The following links will provide you with some great information on how you can achieve success through marketing and sales!

1 – MARKETING & SALES

 You’ve got a great new service or product, now it’s time to make sure your potential customers know you’re out there! The following information can help your business to grow and flourish

On the Web:

Canada Business – Marketing and Sales
Provides advice and suggestions for successful marketing of your product or service, as well as information on government regulations.

Business Development Bank of Canada – Marketing and Sales
Expert advice on how to best market your product or service to your target audience.

Toronto SmallBizXpress
A collection of helpful Canadian links from the Toronto Public Library.

Entrepreneur.com – Marketing & Sales
An extensive collection of articles and tools to help you grow your marketing skill set.

Canada One Online Business Magazine – Marketing Guide
This resource includes helpful articles and tools such as a marketing plan template.

At the library:

Search the Library catalogue using the terms,
“small business” AND “marketing”
or
“sales”‘ AND “small business”

Overdrive & Netlibrary provide access to E-books and audiobooks about marketing and sales. These can be accessed 24/7 with you library card and PIN number.

Search our databases for articles on marketing for your small business.

In the Community:

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 2 – MARKETING WITH TECHNOLOGY: MARKETING IN A 2.0 WORLD

YOU are one of the most important marketing tools your business will have. Making positive professional and community connections will help you to grow your business. The following information will assist you as you develop a presence in the world of networking.

Websites:

About.com: Business Networking – Links to useful information and articles full of tips about networking.

At the library:

Search the library catalogue for books about how you can improve your networking skills. Use the terms “business” AND “networking”‘.

Search databases for articles about networking. Use the term, “business networking”.

Use the library’s computers with internet or free wireless to start your own LinkedIn or other online networking account. You will need a library card and PIN number to access this service.

In the Community:

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WeTech Alliance Network – WeTech members can take part in monthly P2P networking sessions for professionals at various levels of development.

Startup Drinks Windsor – This local branch of a nationwide networking group meets monthly and focuses on those in the beginning stages of business planning and startup.

 The prevalence of social networking has changed the face of marketing for many businesses. For many types of businesses, websites, blogs and a social networking presence are key to reaching potential customers at a low cost. The information below can help you to get a foothold in the world of electronic marketing.

On the Web:

Canadabusiness.ca – Online Marketing. This guide, published by the Canadian government, is filled with information on all types of online marketing.

Entrepreneur.com – Online Marketing. Many articles, tips and suggestions especially for entrepreneurs.

About.com – Great information about using social networking sites to generate business. Also links to additional articles on the topic.

At the library:

Search our catalogue using the following terms:
“internet marketing”
“social networks” AND “business”
“blogs” or “blogging” AND “business” or “marketing”

Search our databases for recent articles on “social networking” AND “small business”. You’ll need your library card and PIN number.
WPL provides computers with internet access and a wireless network. Find your local branch.

In the Community:

Looking for further assistance? Approach a local marketing professional to help you develop your social networking presence.

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3 – NETWORKING: MAKING CONNECTIONS FOR YOU AND YOUR BUSINESS

 YOU are one of the most important marketing tools your business will have. Making positive professional and community connections will help you to grow your business. The following information will assist you as you develop a presence in the world of networking.

Websites:

Toronto Small BizXpress – Links to helpful articles and websites offering networking tips for business professionals.

About.com: Business Networking – Links to useful information and articles full of tips about networking.

Networking Sites for Business Pros – Check out this great blog post listing social networking sites for entrepreneurs and businesses. Most are less about marketing and more about networking. They provide great information.

At the library:

Search the library catalogue for books about how you can improve your networking skills. Use the terms “business” AND “networking”‘.

Search our databases for articles about networking. Use the term, “business networking”.

Use the library’s computers with internet or free wireless to start your own LinkedIn or other online networking account. You will need a library card and PIN number to access this service.

In the Community:

211

WeTech Alliance Network – WeTech members can take part in monthly P2P networking sessions for professionals at various levels of development.

Startup Drinks Windsor – This local branch of a nationwide networking group meets monthly and focuses on those in the beginning stages of business planning and startup.